Imagine by Kia: a new all-electric concept car revealed

5 March 2019 – Kia Motors has revealed its new all-electric concept car, ‘Imagine by Kia’, at the 2019 Geneva International Motor Show.

“Automotive design is about capturing the heart and making it beat that bit faster for that bit longer. We believe that there’s absolutely no reason why that should change simply because the car is electric,” says Gregory Guillaume, Vice President of Design for Kia Motors Europe. “That’s why our all-electric concept is designed to not only get your pulse racing, but to also signpost our holistic and emotional approach to electrification.”

“Today’s drivers understandably have many questions about electric cars. They’re concerned about range, the recharging network, and whether electric cars will still be dynamic and engaging to drive. So, when we first started thinking about this concept and imagining what its role would be, we knew that the best way to answer those questions and address those concerns was by approaching electrification purely from an emotional point of view.”

This human-centric attitude is perfectly aligned with Kia’s attitude on automotive design, as Guillaume explains. “When they talk about their electric cars, many carmakers promote the same rational and empirical data-driven messages as they do with their internal combustion engined cars, such as range, economy and performance criteria.”

“Kia prides itself on its power to surprise, which is why we wanted to move away from the rational and focus on the emotional, and embrace a warmer and more human approach to electrification. After all, electricity is found within every atom, it’s the energy that flows within us and around us on our planet. Harnessing its potential has propelled us forward from one innovation to the next,” says Guillaume.

A visual embodiment of Kia’s desire to move forward in the exciting world of electrification, Imagine by Kia is the company’s first pure electric four-door passenger car. Unlike the award-winning e-Niro electric crossover, which is based on the existing architecture of the hybrid-powered Niro, Imagine by Kia is underpinned by a low-mounted, induction-charged battery pack that powers a compact drivetrain.

Coherently drawing together elements of a muscular sports utility vehicle, a sleek and athletic family saloon, and a versatile and spacious crossover, Imagine by Kia is intentionally designed to not sit within the industry’s predefined vehicle categories.

“It’s a large C-segment car – the vehicle size that’s incredibly popular in Europe – but the only things it holds on to are Kia’s brand values,” explains Guillaume. “It hints at something familiar, but is something entirely new. I think of it as a category-buster, and a disruptor – it’s familiar and understood but at the same time progressive and new.”

Intelligently reinterpreting Kia’s iconic ‘tiger nose’ grille, Imagine by Kia features a bold new illuminated ‘tiger mask’ that encircles the main LED headlamp units. Separated by horizontal ‘eyelids’, the dipped and main beam units are housed with a single block of clear acrylic glass, creating the effect of piercing eyes floating free of visible support. This striking ‘tiger mask’ creates a distinctive and recognisable lighting motif that instantly marks this out as a Kia for the 21st Century.

“The inspiration for the ‘tiger mask’ was to create the look and feel of the headlamps being suspended within a transparent block of glass,” explains Guillaume. “This identifiable lighting signature could potentially be deployed as a unifying design element across Kia’s future electric vehicle range.”

The human approach to the design is encapsulated by the ruches adorning its front air-curtain and flanks. Each impulse ripple has a different length and is positioned at a different angle to the next so that light falling on the car’s flanks constantly creates the impression of movement.

“There’s a great sense of tension and purity in the car’s tautly-drawn sheetmetal and the crisp shoulder-line crease that runs around the entire car. I wanted to introduce an element to create a rippling effect in the metal, much like the shockwaves you would see if you threw a stone into a perfectly still mountain lake,” Guillaume says.

The paintwork is a further example of warmth and approachability. Six hand-applied layers of chrome-effect silver paint are covered in a tanned bronze tint that looks warm and inviting to the touch. Highly sensitive to changing light conditions, the depth and sheen further enhances the concept’s curves and contours.

A single sheet of glass is used for both the windscreen and roof, flowing from the base of the A-pillar and over the cabin to create a vast sky-window, before tapering into a double-bubble over the rear passenger compartment. The rakishness of the car’s high shoulders and narrow glasshouse are further enhanced by an illuminated dynamic streak that draws the eye from the A-pillar into the C-pillar, ending with an integrated lateral turn signal.

The front turn signals, located high up on the sharp-edged bonnet, feature illuminated glowing elements that appear to float in fins of clear acrylic glass. The rear lights are equally compelling. The turn signals are housed within deep-set tunnels to create a three-dimensional effect, with the looped lights extending outwards as they grow in size. Horizontal wrap-around brake light strips create a visual link with the Kia Stinger.

The lighting systems play a key role in underlining the concept car’s friendliness and accessibility. “The flush-fitting Kia script on the front of the concept lights up and glows as the driver approaches the car, followed by the illuminated tiger mask – a welcoming gesture to the driver at the start of the journey,” explains Guillaume.

Even the wheels contribute to the visual relationship that the car has with the movement of light. Each of the 22-inch alloy wheels has four flush inserts of transparent acrylic glass, polished at the front and diamond cross-cut at the back, to reflect and refract the light, much like a cut diamond would, as the wheels move. The wheels themselves are shod with bespoke Goodyear 255/35 R22 Intelligrip EV concept tyres.*

Guillaume and his design team also focused a great deal of their attention on the vehicle’s aerodynamics, ensuring the car sliced as cleanly as possible through the air to reduce turbulence and extend its range.

“The front air curtain; the way the double-skin bonnet channels air through the nose, up and over the front screen and roof; the double skinned C-pillar that creates an air spoiler; the completely enclosed underbody; the wind-cheating ‘wingcams’ and the hard-edged break-away around the car’s rear – all these features collectively boost aerodynamic efficiency and reduce turbulence and drag,” Guillaume explains.

“We wanted the interior to have a twinkle in its eye, to be full of surprising and delightful touches that amuse, engage and attract both driver and passenger alike,” explains Ralph Kluge, Kia Motors Europe’s general manager of interior design.

The layout of the powertrain created a chassis architecture that is distinctly different to that of a vehicle powered by an internal combustion engine. It’s a layout that Guillaume and his team fully exploited to maximise cabin space and create an airy and spacious interior – and one with a wry sense of humour, too.

21 individual ultra high-resolution screens curve their synchronised way across the top of the dashboard in a layout that’s at the same time both casual and co-ordinated. It takes just a single glance to understand what Kluge means. “These 21 incredibly thin screens are a humorous and irreverent riposte to the on-going competition between some automotive manufacturers to see who can produce the car with the biggest screen,” says Kluge.

They may form a striking sculptural feature that neatly ties in with the rippling and light-reflecting exterior design motifs, but this screen-wall is also highly functional. It effectively creates a single unified display from the driver’s point of view, without the ever-increasing bulk and rigidity of traditional in-car displays – a fresh and witty approach on how to move away from traditional fixed screens.

“It’s an immersive display delivering information on the car’s climate control, birds-eye navigation, drive and media systems. The screens will also display a raft of Kia concepts from years gone by to create an emotional link between past, present and future,” says Kluge. “With this arresting combination of artistry and information we’re drawing on memories of our past in a car that’s heading straight into our future.”

The cabin’s sense of light-heartedness is underpinned by the striking shockwave design of the four leather and silk-covered seats. “We wanted to create a polarity between how the chairs look and feel. Their diamond cross-cut shells look slim and lightweight but they are actually incredibly strong and robust,” adds Kluge, “and when you sit in them, you discover that the seats are very comfortable and supportive.”

The cabin’s airy atmosphere is further enhanced by the floating centre console that, like a wing, hovers independently above the low and flat floor. The doors – rear-hinged at the back for greater access – are swathed in a metallic fabric and leather, visually splitting the cabin into two distinct upper and lower levels. “The goal was to create an interior that felt de-cluttered rather than de-contented,” says Kluge. “This approach is also reflected in the tactile sculpted steering wheel and the pedals that are recessed when the car is stationary.”

The versatility of the all-electric architecture has not only enabled the Kia design team to create this open and spacious interior for passengers, but also for their luggage. Imagine by Kia boasts two capacious loadbays: a ‘frunk’ front trunk and a traditional rear storage area accessed through the glass hatch.

“As you all know, Kia prides itself on our power to surprise, and it’s this unorthodox approach that fired our collective imagination, moving us away from the rational, to embrace a warmer and more human approach to electrification,” says Guillaume.

“We imagined designing an all-electric car that not only answered consumer concerns around range, performance, recharging networks and driving dynamism, but one that also gave you goose bumps when you looked at it, and made the hairs on the back of your neck stand up when you drove it.

“We imagined a future where engaging and dynamic cars like this were an integral part of our transport requirements. So it will come as no surprise then that we have named our new concept ‘Imagine by Kia’. And its message is clear,” says Guillaume. “It’s time to free your imagination, to stop wondering and to start driving!”


About Kia Canada

Kia Canada Inc. ( – ) a maker of quality vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation (KMC) which was founded in 1999 and sells and services high quality, class leading vehicles like the Soul, Forte, Optima and Sorento through a network of 188 dealers nationwide. Kia Canada Inc. employs 160 people in its Mississauga, Ontario headquarters and four regional offices across Canada, including a state-of-the-art facility in Montreal. Kia’s brand slogan “The Power to Surprise” represents the company’s global commitment to surprise the world by providing exciting & inspiring experiences that go beyond expectations.

For more information about Kia Canada and our products, please visit our Media Centre at or contact:

Mark James
Corporate Communications Manager
Kia Canada Inc.
T: 905-755-6251

2020 Kia Telluride

Versatile new 8-seater SUV provides all the comfort and technology needed for Canadian families looking to explore in style.

Explore Possibilities Technology Brings.

Take your family on board

  • One touch walk-in sliding seats
  • 6 USB ports
  • Driver Talk
  • Quiet Mode
  • Wind-free Roof Vent

Enjoy the ride

  • 10.25” multimedia interface with integrated navigation
  • Apple CarPlay® and Android Autosmartphone integration2,3
  • Drive/Terrain Mode

Drive Safely

  • Highway Drive Assist (HDA)4
  • Rear Cross-Traffic Collision Avoidance Assist (RCCA)4
  • Lane Following Assist (LFA)4
  • Safe Exit Assist (SEA)5
  • Blind View Monitor4

Kia Forte and Kia Stinger are Canada’s Best Small Car and Best Large Car for 2019

Montreal, QC – January 17, 2019 – At a presentation today in Montreal, the Kia Forte has been named Best Small Car in Canada for 2019 and the Kia Stinger has been named Best Large Car in Canada for 2019, winning their respective categories as part of the judging for AJAC’s Canadian Car of the Year and Canadian Utility Vehicle of the Year and qualifying them both for the overall awards to be named in February.

Bringing home both mainstream car awards is a huge accomplishment for the brand and a testament to the award-winning design and quality investments that Kia has, and continues to put into its entire lineup of vehicles. For Canadians that have not yet considered a Kia, the awards are yet another reason to look at the brand with the ‘Power to Surprise.’ Both vehicles will be on display at this year’s Canadian auto shows and are currently available in dealerships across the country.

“We’re grateful to all of AJAC’s voting journalists for recognizing the Forte and Stinger as the best cars in their categories” said Michael Kopke, Director of Marketing, Kia Canada. “Kia is focused on bringing safe, high-quality vehicles that look great and fit the lives of Canadians so it is a wonderful honour to see that so that many of Canada’s top automotive experts believe that our cars are hitting the target above some great competition in the market.”

Winning their respective categories also means that both the Kia Forte and Kia Stinger are two of five contenders for the AJAC Canadian Car of the Year award that will be presented at the Canadian International Auto Show in Toronto on February 14.

“It’s a great achievement for a vehicle to win one of AJAC’s coveted Canadian Car of the Year awards, but it’s exceptional for the same automaker to make two award-winning vehicles in the same year,” said Mark Richardson, President, Automobile Journalists Association of Canada. “Congratulations to Kia for the well-deserved success of the Stinger and Forte.”

Kia Canada is the Official Automotive Partner of the Canadian Hockey League

Kia Canada is the Official Automotive Partner of the Canadian Hockey League, driving the future of our nation’s favourite sport, on the roads and on the ice.

QUEBEC CITYOct. 3, 2018 /CNW/ – The Canadian Hockey League in association with Kia Canada Inc. are proud to announce a new partnership whereby Kia Canada becomes the Official Automotive Partner of the Canadian Hockey League, Western Hockey League, Ontario Hockey League, Quebec Major Junior Hockey League, as well as new presenting sponsor of the Memorial Cup.

The new partnership officially launches today with media events in Quebec City and Calgary where the logo for the 2019 Memorial Cup Presented by Kia was unveiled and the host city for the 2020 Memorial Cup Presented by Kia was announced as Kelowna, British Columbia.

“On behalf of the Canadian Hockey League it is my pleasure to welcome Kia Canada to the CHL family,” said CHL President David Branch. “We are excited to work together to align our goals and build a strong partnership that includes creating a unique and memorable experience at our distinguished national championship. We look forward to the Memorial Cup Presented by Kia in Halifax this May, and our 2020 event in Western Canada.”

The Memorial Cup has a rich tradition that has shaped the way junior hockey is played in North America.  The trophy was originally known as the OHA Memorial Cup and was donated by the Ontario Hockey Association in March, 1919, in remembrance of the many soldiers who paid the supreme sacrifice for Canada in the First Wold War.  In 2010 the Memorial Cup was rededicated to the memory of all fallen Canadian Military Personnel.  Last season marked the centennial celebration of the Memorial Cup where it was presented for the 100th time to the Acadie-Bathurst Titan in Regina.  The 2019 Memorial Cup Presented by Kia will feature the host Halifax Mooseheads along with the champions from the WHL, OHL, and QMJHL competing May 16-26.

“At Kia, we believe in the power that sports have to bring people and communities together so, as we enter our 20th year in Canada, we are proud to be a new partner of the Canadian Hockey League – the highest junior echelon of Canada’s favourite sport,” said Michael Kopke, Director of Marketing, Kia Canada Inc. “With our industry-leading quality and advanced safety and technology features, Kia’s lineup is a great fit for the CHL and Canadian hockey families wanting to stay safe and warm on their way to the rink; and everyone at Kia will be working hard to drive our national past-time and working within communities across the country to provide more opportunities for Canadians to watch, play and love the sport of hockey.”

Kia Canada will also have the opportunity to engage with CHL fans and communities across the country as an associate partner of the CIBC Canada Russia Series and the Sherwin-Williams CHL/NHL Top Prospects Game.  Throughout the regular season, they will help spotlight some of the league’s best teams with feature content and title sponsorship of the CHL’s popular weekly top-10 rankings, and then join each regional league as a playoff partner during the stretch drive towards the Memorial Cup Presented by Kia.  With commitment to community top of mind, Kia Canada will also present Humanitarian of the Year awards in all three leagues and to a national recipient at the annual CHL Awards Ceremony.

Affordable Class With the Kia Rio

With the dominance of SUVs in today’s automobile market, it seems like most manufacturers forget that many drivers are looking for a safe, reliable ride that fits with their contemporary lifestyle. That’s where the 2018 Kia Rio comes in. It provides you with the excitement a modern car brings with the unbeatable warranty that Kia is known for, all in a cost-effective package.


Quality and Comfort


With plenty of room for adults in all seats, the Rio offers enough space for even the tallest of passengers. If you’re looking to haul additional cargo, the hatchback model brings a total of 32.8 cubic feet to the table once the seats are laid flat. Plus, 2018 introduces an an even quieter ride with a sound dampening cabin to keep the noise of the road outside while your favorite tunes blast on the upgraded sound system.

Power and Performance


Using a tried-and-true design, all models of the 2018 Rio are powered by Kia’s direct-injected 1.6 liter inline four cylinder engine. Its 130 horsepower is managed by a standard six speed transmission, with a manual option on LX models. You get buttery smooth gear shifting in Sports mode, with the benefit of combined 32 mpg fuel efficiency. If you find yourself enjoying the acceleration a bit too much, the anti-lock braking system with give you the added security of quick and uneventful stops.


Features and Finances


Completely tricked out, the 2018 Rio has a beautiful and responsive 7 inch touch display, utilizing both Apple CarPlay and Android Auto to their fullest. Aluminum wheels and a six-speaker sound system will ensure you’re at the top of your game cruising the streets. Most importantly, this all comes in an affordable package that will get you on the road without leaving a serious dent in your wallet.


At Scarboro Kia, you’ll drive off the lot satisfied you’ve got the best sedan or hatchback in its class.

If you’re looking for the car to get you where you want to go in affordable style, look no further than the 2018 Kia Rio.

Need a New Car, Choose a Kia

Here at Scarboro Kia we take customer service seriously. It is our goal to provide the utmost quality of service and have our customers leave happy and fulfilled with their experience at our dealership. We pride ourselves in catering to the potential car buyer’s every whim, and in making their time with us one they would choose to repeat. The selection offered at our dealership is rivaled by none, and we have a strong track record of providing Kia’s to Canadians that our management is proud to stand by.

Purchasing a new vehicle can be an intimidating process. It is our job to ease your fears and to help you drive away in the perfect car for your budget and lifestyle. A Kia is a strong affordable choice for a vehicle, whether it be your first car or your 10th, I promise you won’t be disappointed with a Kia.


The 2018 Kia Niro is one of our most popular cars, it is classified as a crossover, and it offers the best of both worlds, car and SUV. The roomy interior of the Kia Niro is accommodating for people of all sizes, and the folding back seats leave lots of room for your four-legged friends as well. One of the best features of the Kia Niro is the awesome suite of safety features that comes standard with Kia Drive Wise. This safety integration suite includes smart cruise control, lane keep assist, assisted parallel parking, and rear-view cameras that look ahead.


There is no doubt in my mind that our dealership can provide the expert service and quality care that you’re looking for when buying your next vehicle. We have a superb service staff to keep your car up and running once you buy it, and an equally qualified sales and finance team to make sure you pay what you want for the car you want. Stop on by and you won’t be disappointed.

Energize Your Ride With the Kia Soul

With its vim and vigor, the 2018 Kia Soul may be just the sporty car you are looking for. Both the manual and automatic versions come with a 6-speed transmission and impressive horsepower to rev it into gear. Come test the new and improved version of the vehicle that won the award for Best New Family Car in the 2014 Canadian Car of the Year Awards and see what everyone is raving about.

Proving Size Doesn’t Matter


A four-cylinder engine doesn’t usually inspire much confidence as far as pep and pedal response go, but the Kia Soul uses every ounce of horsepower it has to spring into action, especially on models with the turbo feature. Adding the turbocharged engine bumps the standard 130 horsepower up to 201 without sacrificing its outstanding fuel economy. You can expect to get approximately 9.4 L/100 km in the city and 7.8 L/100 km on the highway, getting you farther less gas than comparable vehicles.


Exuding Style and Comfort


The Kia Soul is hard to miss. Its boxy shape not only sets it apart but also plays a practical role in giving all passengers more head room. It has comfortable seating for up to five people. The safety features of the Soul include a four-wheel antilock brake system, driveline traction control and stability control. With both head and side airbags, you and your passengers are safe in this vehicle. For further relaxation as you cruise down the road, take advantage of its ApplePlay® and Android Auto capabilities for all your infotainment needs.


The friendly staff at Scarboro Kia are ready to help you get into the newest Kia Soul. The combination of performance, style and the low cost make this car a clear winner. You don’t have to take our word for it, though. Come in and test drive a new Kia. Indulge in the experience that many satisfied owners can’t stop talking about.

What To Know About The 2018 Kia Rio

With SUVs and pickups garnering so much attention, it’s easy to forget that subcompact cars are still a necessary segment of the population. If you’re in the market for a simple and stylish subcompact car, then the 2018 Kia Rio is the perfect car for you. With a sturdy build and a budget-friendly price tag, the Rio stands out from the competition. The 2017 version was Kia’s best-selling car worldwide and they’re hoping to continue that trend with the redesigned 2018 version. Here’s what we at Scarboro Kia think you should know about the Rio.


How It Drives


The 2018 Rio is agile and does well around corners. While the overall power may have decreased from previous versions, the acceleration speed has improved in the 2018 model.




The Rio provides adequate head and legroom, and taller individuals will feel comfortable sitting in the front or back.




Many people may look at the plastic in the Rio as being cheap, but it’s far from that. The interior is solidly built, and the dash and gauge cluster look interestingly upscale. Overall, the interior presents itself better than other costlier options in this class.




While the hatchback model offers more cargo space than the sedan, storage space for the Rio remains average for its class. For everyday use, this space is more than adequate.




The base model comes with a 5-inch display while the more luxury trims such as the EX boasts a 7-inch display along with Kia’s Uvo infotainment system, Apple CarPlay and Android Auto.


Our Recommendation


While the base model is plenty good enough, we recommend paying a bit more for the higher models to take advantage of the upgrade in technology. Overall, we believe in the Rio’s ability to perform reliably every day. Feel free to give us a call should you have any additional questions.

Sporty and Stylish All-In-One Package

Our Scarboro Kia team is pleased to introduce the 2018 Kia Sorento. A sporty and stylish crossover with plenty of power beneath the hood, this vehicle can be ready to sail through traffic. Gone are the days of boxy SUVs. The Kia Sorento is sleek; it features a powerful body with chiseled lines that evoke muscular power from every angle. The rear spoiler offers a sporty and functional touch. The Sorento is packed with technical features that can make it stand out from the crowd in terms of safety, technical sophistication, and handling. These details may make it a modern and appealing entry into the family of Kia vehicles.  


Safer Driving 


The available Blind-Spot Detection system can provide drivers with visual and auditory signals to alert them to the presence of objects in their blind spot. The Advanced Smart Cruise Control, or ASCC, system can utilize radar sensors to maintain a safe distance between you and vehicles in front of you. These are just a few of the standard and available safety features found on the new Sorento. 


Loaded Technical Features 


Technical features are packed into the Sorento; you can find appealing options offered in every package. The EX comes standard with a power liftgate, power folding mirrors, a digital touchscreen, and a rearview mirror with auto-dimming. Dual-zone climate control can give drivers and passengers more control over their comfort during transit. Android Auto and Apple CarPlay are also usually part of the Cool & Connected package available with the LX.  


Great Handling for Driving Excitement 


The Kia Sorento typically handles like a dream. The available Dynamax All-Wheel Drive system can busily monitor the road and driving conditions to make real-time adjustments. This often results in improved handling and more available power. When driving at night, the Dynamic Bending Light of the headlamps can adapt according to angle and speed to deliver the maximum visibility at all times. This system may improve the experience of driving around curves and intersections.  


The 2018 Kia Sorento may be the car you’ve been looking for to satisfy your family, work, hobby, and design needs. Visit our dealership today to test drive the new Sorento or any other fine Kia vehicle. 

The 2018 Kia Soul May be the Fresh New Ride You’re Looking For

Kia has been gaining popularity for a reason – drivers know they are getting a reliable and enjoyable experience when they get a Kia. If you’re looking for a fun ride that is up-to-date on all the latest gadgets and cutting edge technology, the 2018 Kia Soul might be for you. Here at Scarboro Kia, we want to help connect you with the perfect Kia that will offer a consistently enjoyable drive every time. So how do you know if the Kia Soul is for you? Take a look: 


The Latest in Technology and Infotainment 


The Kia Soul can come with a range of high-tech features, such as a versatile 8-inch touchscreen infotainment system. The infotainment system includes Apple CarPlay and Android Auto to fill your modern needs. For an extra bit of excitement, play some music of this system with the interior LED lights that can flash in synchronization with the beat of your music. The Soul also includes cruise control and automated emergency braking.  


A Unique and Stylish Ride 


One of the most defining features of the Kia Soul is its outward appearance. Its boxy shape exudes a funky feeling, one that is sure to stand out on the road. Regardless of the color, this car will feel like your own personalized ride. Being a compact SUV, its neither too big nor too small – fitting well into garages and small parking spots without sacrificing too much passenger and storage space.   


Great Engine Options 


There are three engine options for the different models, the strongest being the new turbocharged engine equipped in the 2018 Kia Soul Exclaim. At 201 horsepower with the 1.6-liter four and seven-speed dual-clutch automatic, the turbo engine will boost you clean ahead of the pack in no time. All options are fuel efficient and will get you where you need to be with little fuss and a lot of fun.