Sedona Lands a Knockout
Kia, the less known Korean auto manufacturer is actually Korea's oldest builder of automobiles. Although this modest builder of  | | The new Sedona minivan is Kia's value and quality "gem in the crown." (Photo: Rob Rothwell, Canadian Auto Press) |
value-added vehicles has only sold units in Canada for the last five years, they have a manufacturing history dating back to 1944. Kia is now the second fastest growing car-company in Canada, sitting discreetly behind its sister company Hyundai. As mega auto-manufacturing conglomerates, such as GM, close plants and drop model lines, Kia goes quietly about increasing its market share, and not just in Canada but worldwide. That is of course impressive, but familiarize yourself with the huge leaps in build quality and reliability that Kia has achieved  | | The new Sedona is no warmed-over 2005 edition, but an all-new vehicle from the ground up. (Photo: Rob Rothwell, Canadian Auto Press) |
in a remarkably short period of time and you are likely to be blown away.
Kia has focused on two key objectives in the manufacture of its automobiles: value and quality. As of today, the new Sedona minivan is their value and quality "gem in the crown." Put by Brian Kim, Product and Planning Manager for Kia, "this vehicle is new from scratch." That means it is not a warmed-over 2005 edition, which was a darn decent van in its own right. Kia has proven itself to be a fast learner. Considering that the previous generation Sedona, which hit the market in 2001, was Kia's first attempt at a North American style minivan, they have nailed the category in just their second try.
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