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  Road Tests and News



Kia Canada launches unique owners Reward Program to enhance owner experience
by Kia Canada
Press release
Source: KIA

MISSISSAUGA, ON - Kia Canada today announced the launch of its Customers Rewards Program. This Rewards Program is the first of its kind being launched in the Canadian automotive industry and is the latest in a series of innovative marketing tools that Kia has pioneered to enhance its customer ownership experience.

All Kia dealerships are automatically enrolled in the Rewards Program. Valued Kia customers can immediately start to reap the benefits of program membership.

"Kia Canada is very excited about this Rewards Program because it offers additional value to our purchase experience and rewards customers for their loyalty to the Kia brand", says Robert Staffieri, National Customer Retention Manager. "We are committed to enhancing the purchase experience and positively impacting consumer expectations through key strategic initiatives designed to mitigate defection and turn one-time customers into customers for life."

Member benefits include discounts toward future dealership purchases, added vehicle services and access to exclusive offers and savings.





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